For more information/to register, please visit: http://bit.ly/2lR2LqL
- 2/22 at 9am PT: The Power of Referral Marketing: How to get your customers talking
Tapping into your existing customer base could be the key to new business growth. On the next episode of Office Small Business Academy, learn about the power of referral marketing, and how to design a program that works for your business.
Official Registration Link: https://products.office.com/en-us/business/small-business-academy/small-business-academy-webcast-series?ls=website&lsd=mcc_null_535772&cm_mmc=20161205_us_smb_mcc2_mccmanagednat_na_na&wt.mc_id=AID535772_QSG_129511
- 2/22 at 10am PT: Staying Ahead of the Curve: Technologies that Adapt with your business
It used to be that as your business grew, you’d have to increase your technology budget to meet your growth needs. Not anymore.
Join the Microsoft’s presentation the Staying Ahead of the Curve: Technologies That Adapt with Your Business webcast, and find out how to:
- Scale your technology to meet your business needs while making the most of your current technology investment
- Maintain business agility by making important information easily and securely available as you grow and become more mobile
- Manage data growth securely, cost effectively, and with complete flexibility
Official Registration Link: https://info.microsoft.com/en-us-wbnr-StayingAheadoftheCurveTechnologiesThatAdaptwithYourBusiness-register.html?ls=website&lsd=mcc_null_601433&cm_mmc=20160123_us_smb_mcc2_mccmanagednat_na_na&wt.mc_id=AID601433_QSG_137909
- 2/23 at 10am PT: Small Business Webinar: 3 Tips for remaking your online professional presence
Learn how Yelp and Office 365 can help you connect with customers
With 82% of Yelpers searching because they intend to buy a product or service from a local business*, making a good impression is essential to making the sale. Join us for the Small Business Makeover: 3 Tips for Remaking Your Online Professional Presence webcast. You’ll learn about some of the Yelp and Microsoft tools the experts use to boost their business.
Official Registration Link: https://info.microsoft.com/en-us-wbnr-SmallBusinessMakeover3TipsforRemakingYourOnlineProfessionalPresence-register.html?ls=website&lsd=mcc_null_602053&cm_mmc=20160130_us_smb_mcc2_mccmanagednat_na_na&wt.mc_id=AID602053_QSG_138678
To register, please visit: asmdc.org/cervantes or by calling (951) 371-6860
Register & Attend:
- 8:00 a.m. Pacific (60 minutes) | https://www.webcaster4.com/Webcast/Page/1148/18972
- 11:00 a.m. Pacific (60 minutes)*** https://www.webcaster4.com/Webcast/Page/1148/18986
Managing a Small Business
So you want to start your own business?
By: Paul L Nolta
Over the last ten years I have had the opportunity to consult with a large number of clients that have wanted to look into starting their own business. A common question I get asked is, “What type of business should I start?”. These clients struggle to find an area of interest or a business that they feel will succeed in today’s marketplace. Following are some guidelines that may help the would-be entrepreneur in their quest to start their own business.
The starting point and one of the most difficult problems for the would-be entrepreneur is finding their niche. The first thing you should do is to identify your skill-set: what have you done; gone to college for; enjoyed doing; been complimented on; generally, felt comfortable doing; or is there something that really excites you? If you worked for someone else, have certain tasks been assigned to you because you did them well or that you accepted with great anticipation of the challenges and opportunities ahead? Were you one to seek out targets of opportunity in the workplace? If so, what were those targets of opportunity?
Next, lets list the characteristics of successful entrepreneurship:
1. The ability to conceptualize a plan. Can the owner view the business in its entirety as it relates to both its internal and external environments? The entrepreneur must recognize and plan for the total operation now and in the future.
2. The ability to manage time and to learn. Since the entrepreneur must initially be a jack-of-all-trades, the ability to work smarter – not harder, becomes very important.
3. The ability to adapt to change. The entrepreneur who cannot grow personally and professionally will soon be in trouble. Most entrepreneurs fail because they cannot stop being the technician and move on to being the administrator or manager. In other words, they cannot delegate.
4. The ability to manage others. The entrepreneur needs to develop the ability to organize work groups in order to achieve company goals.
There are many tests or quizzes that an individual can take to help them determine if they have the necessary skills to become an entrepreneur. A short one would include such questions as:
1. Are you a leader?
2. Do you like to make your own decisions?
3. Do others turn to you for help in making decisions?
4. Do you enjoy competition?
5. Do you have the commitment, willpower and self-discipline?
6. Do you plan ahead?
7. Do you like people?
8. Do you get along with others?
Most entrepreneurs would have the characteristics to answer ‘yes’ to all of the above.
Once you have discovered an industry you are passionate about and decided that you are willing to assume the risk, the next thing to do is to determine if your idea is feasible or if the business or industry you want to start or participate in is growing or declining. You must be able to answer this question, “How many widgets do you need to sell per day to make a profit?”. Our team at the Inland Empire Small Business Development Center would be happy to help you with this process.
Paul Nolta is a Business Consultant with the Inland Empire Small Business Development Center, a non-profit organization that provides free consulting services to small businesses in the Inland Empire. Inland Empire SBDC, under contract with the Temecula Valley Chamber of Commerce and the City of Temecula’s Temecula Valley Entrepreneurs Exchange, provides free consulting services for businesses and citizens of Temecula Valley. Paul can be reached at 951.781.2345.
I hope that this article was helpful for those of you considering to become an entrepreneur. Next time, we will discuss the value of planning for your business.
Paul Nolta, Assistant Director
43200 Business Park Drive
Temecula CA 92562
Ph: 951-781-2345 | Fax: 909-983-5515